Innovation Masterclass: Earth Observation - Production Attic Training / Instructional / Post Production / Animation Video Production Example

UK Space Ecosystem

Innovation Masterclass: Earth Observation

UK Space Ecosystem

Satellite Applications Catapult

Manufacturing

B2B

Training / Instructional

Post Production / Animation

We developed three animated learning films on Earth Observation as part of the Beyond Earth Innovation Masterclass series for Satellite Applications Catapult. These films introduce how satellite imagery and data can be used to monitor, understand, and respond to conditions on Earth — from environmental monitoring to commercial applications. Each module breaks down complex concepts into accessible lessons designed to help non-specialists grasp the real-world value of space-derived data.

The production process involved reshaping client-provided material into well-paced scripts supported by voiceover, stock footage, and custom motion graphics. We collaborated closely with the Catapult team to identify the most effective teaching approach and visuals for each topic. After agreeing the visual style through styleframes, we shared early drafts with placeholder voiceovers to lock in content before final animation and voice recording — ensuring a focused, clear, and professional final product.

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£10-15k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £10-15k because we logged roughly:

8 days of production management which is high as we scripted and directed a presentation. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

No shoot as this was post production only. We can work with assets our client provides such as images, logos and photos (lower budget), use assets from libraries of stock images, videos and graphics (medium budget) or design and produce original 2D / 3D animation (higher budget). Often we do a mix of all.

13 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

Voiceover used to convey clear information. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.