Football Saved My Life - Paul McNeill - Production Attic Documentary / Corporate Video / Testimonial Video Production Example

Scottish Football Association

Football Saved My Life - Paul McNeill

Scottish Football Association

Travel & Leisure

Education & Public Sector

Documentary

Corporate Video / Testimonial

A powerful video produced for the Scottish Football Association. Filming took place in Hampden Park Stadium and other locations around Glasgow.

This is one of a number of films we produced for the SFA. The story has resonated with everyone who watches and this film gained over 250k views on Twitter and 150k on Facebook in the first 24 hours alone. To learn more about this production please read our making of blog post.

We used an autocue to allow our intertviewee to look straight down the lens of the camera but still be able to see our interviewer via a video call on a tablet. Subtitles were transcribed for this video for the hard of hearing audience.

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£4-5k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £4-5k because we logged roughly:

2 days of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

2 cameras used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

A voxbox (to film interviewees looking directly at camera) was used to capture cinematic shots. Tripod / handheld shots are effective but where the budget allows the inclusion of an additional crew member with cinematic kit like this (eg a slider / crane / drone) can really elevate the production value.

3 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

No animation / graphic design was supplied by us. We can, as we did here, design simple titles or use stock animation as part of the edit process but where possible we suggest budgeting for original animation to elevate and brand any film.